{"id":24817,"date":"2021-07-27T20:15:44","date_gmt":"2021-07-28T00:15:44","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/en-campana\/"},"modified":"2021-07-27T20:15:44","modified_gmt":"2021-07-28T00:15:44","slug":"en-campana","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/en-campana\/","title":{"rendered":"\u00a1En campa\u00f1a!"},"content":{"rendered":"<p>Las estrategias electorales se adaptan a los medios y formas de comunicarse de los votantes que se busca captar. As\u00ed, son cada vez m\u00e1s las maneras de llegar a un electorado que se expresa y conecta de distintas maneras. Ahora, adem\u00e1s de los conocidos panfletos, afiches, pintadas, volantes, actos, discursos y entrevistas en diario, radio y televisi\u00f3n, se cuenta con una nueva v\u00eda, accesible y potente: las redes sociales.<br \/> El desaf\u00edo es, por un lado, adaptarse al nuevo canal pero, a la vez, no perder de vista las nociones b\u00e1sicas de la comunicaci\u00f3n pol\u00edtica tradicional.<br \/> Gracias a su trabajo en el campo de la comunicaci\u00f3n pol\u00edtica digital, Dami\u00e1n Coll y Ariel Carrel hacen un rico aporte que permite pensar estrategias efectivas para usar las redes sociales en las campa\u00f1as electorales. Su experiencia en posicionar candidatos, exponer propuestas, armar equipos e interactuar con asesores sirve de gu\u00eda para moverse en la nueva era de la comunicaci\u00f3n pol\u00edtica a la que asistimos.<\/p>\n<h2 class=\"author-hide\">Dami\u00e1n Coll<\/h2>\n<h2 class=\"author-hide\">Ariel Carrel<\/h2>\n<p class=\"author-hide\">Grupo Planeta &#8211; Argentina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias electorales se adaptan a los medios y formas de comunicarse de los votantes que se busca captar. As\u00ed, son cada vez m\u00e1s las maneras de llegar a un electorado que se expresa y conecta de distintas maneras. Ahora, adem\u00e1s de los conocidos panfletos, afiches, pintadas, volantes, actos, discursos y entrevistas en diario, radio [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[12082,12081],"product_cat":[22126],"product_tag":[],"editoriales":[23546],"class_list":["post-24817","product","type-product","status-publish","hentry","autores-ariel-carrel","autores-damian-coll","product_cat-campanas-y-publicidad-politicas","editoriales-grupo-planeta-argentinatest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1En campa\u00f1a! - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/en-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1En campa\u00f1a! - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"Las estrategias electorales se adaptan a los medios y formas de comunicarse de los votantes que se busca captar. 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As\u00ed, son cada vez m\u00e1s las maneras de llegar a un electorado que se expresa y conecta de distintas maneras. 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