{"id":28914,"date":"2021-07-27T20:23:24","date_gmt":"2021-07-28T00:23:24","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/alibabas-world\/"},"modified":"2021-07-27T20:23:24","modified_gmt":"2021-07-28T00:23:24","slug":"alibabas-world","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/alibabas-world\/","title":{"rendered":"Alibaba&#8217;s world"},"content":{"rendered":"<p style=\"text-align:center\"><B>La oferta p\u00fablica inicial m\u00e1s grande de la historia, m\u00e1s a\u00fan que  Google, Facebook y Twitter combinados, se celebr\u00f3 en septiembre de 2014,  por una compa\u00f1\u00eda china de la cual la mayor\u00eda de los occidentales nunca hab\u00eda o\u00eddo hablar. <\/B><\/P> <P><B>Alibaba<\/B>, ahora la empresa de <B>comercio electr\u00f3nico<\/B> m\u00e1s grande  del mundo, escap\u00f3 de la atenci\u00f3n del mundo occidental durante m\u00e1s de  diez a\u00f1os, mientras constru\u00eda una base de clientes que sumaba m\u00e1s del doble de la de <B>Amazon <\/B>y se encargaba de la mayor parte de las  transacciones de comercio electr\u00f3nico en <B>China<\/B>. \u00bfC\u00f3mo pas\u00f3? \u00bfY qu\u00e9 signific\u00f3 ser parte de tan revolucionario proyecto?<\/P> <P>En este libro, <B>Porter Erisman<\/B>, uno de los primeros empleados occidentales de Alibaba y jefe de<B> marketing internacional<\/B> entre  2000 y 2008, muestra c\u00f3mo Jack Ma se levant\u00f3 de la oscuridad para fundar Alibaba y dirigirla, desde que era una <B>startup <\/B>en dificultades  hasta convertirse en el jugador de comercio electr\u00f3nico m\u00e1s dominante del mundo.<\/P> <P>A partir de historias sobre c\u00f3mo resisti\u00f3 el <B>desplome de las puntocom<\/B>, enfrent\u00f3 a <B>eBay y Google<\/B>, negoci\u00f3 con el impredecible gobierno chino y soport\u00f3 los consejos equivocados de expertos  extranjeros, el autor analiza el papel de Alibaba como un heraldo del nuevo panorama global de <B>negocios<\/B>, con su enfoque en Oriente en lugar de Occidente, en los mercados emergentes sobre los desarrollados, y el \u00e1gil emprendedor sobre el<B> tit\u00e1n de la industria.<\/B><\/P><\/p>\n<h2 class=\"author-hide\">Porter Erisman<\/h2>\n<p class=\"author-hide\">Penguin Random House Grupo Editorial M\u00e9xico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La oferta p\u00fablica inicial m\u00e1s grande de la historia, m\u00e1s a\u00fan que Google, Facebook y Twitter combinados, se celebr\u00f3 en septiembre de 2014, por una compa\u00f1\u00eda china de la cual la mayor\u00eda de los occidentales nunca hab\u00eda o\u00eddo hablar. Alibaba, ahora la empresa de comercio electr\u00f3nico m\u00e1s grande del mundo, escap\u00f3 de la atenci\u00f3n del [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[14029],"product_cat":[22363,21897,22723],"product_tag":[],"editoriales":[23547],"class_list":["post-28914","product","type-product","status-publish","hentry","autores-porter-erisman","product_cat-comercio-electronico-aspectos-empresariales","product_cat-estrategia-empresarial","product_cat-historia-de-empresas-especificas-historia-societaria","editoriales-penguin-random-house-grupo-editorial-mexicotest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alibaba&#039;s world - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/alibabas-world\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba&#039;s world - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"La oferta p\u00fablica inicial m\u00e1s grande de la historia, m\u00e1s a\u00fan que Google, Facebook y Twitter combinados, se celebr\u00f3 en septiembre de 2014, por una compa\u00f1\u00eda china de la cual la mayor\u00eda de los occidentales nunca hab\u00eda o\u00eddo hablar. 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