{"id":36066,"date":"2021-07-27T20:37:20","date_gmt":"2021-07-28T00:37:20","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/cultura-en-venta\/"},"modified":"2021-07-27T20:37:20","modified_gmt":"2021-07-28T00:37:20","slug":"cultura-en-venta","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/cultura-en-venta\/","title":{"rendered":"Cultura en venta"},"content":{"rendered":"<p style=\"text-align:center\"><B>La raz\u00f3n cultural en el capitalizmo contempor\u00e1neo<\/B><\/P> <P>La cultura se ha convertido en una <B>mercanc\u00eda <\/B>m\u00e1s. Se vende y se  compra. Pi\u00e9nselo un instante: \u00bfqui\u00e9n decide cu\u00e1les aspectos de la  cultura son los m\u00e1s valiosos y por qu\u00e9? \u00bfY qu\u00e9 pasa con los aspectos que rechaza el mercado? Todos entran al juego de la comercializaci\u00f3n: las \u00abfuerzas del mercado\u00bb seleccionan los <B>rasgos culturales<\/B> a destacar  o ignorar; los <B>medios de comunicaci\u00f3n <\/B>deciden qu\u00e9 difunden, e  incluso las ciencias sociales desempe\u00f1an un papel fundamental a la hora  de calificar las \u00abtradiciones verdaderas\u00bb, estimulando con ello la  mercantilizaci\u00f3n y monopolizando aquello que se define como \u00abaut\u00e9ntico\u00bb.<\/P> <P>Este libro, as\u00ed, discute c\u00f3mo se han manipulado diversos conceptos como <B>\u00abla cultura\u00bb, \u00abla autenticidad\u00bb y \u00abla identidad\u00bb<\/B>. \u00bfQu\u00e9 problemas  significa este fen\u00f3meno para el conocimiento de M\u00e9xico y de  Latinoam\u00e9rica? \u00bfQui\u00e9nes son los clientes? \u00bfQui\u00e9nes los autentificadores? \u00bfQu\u00e9 perdemos en este proceso?<\/P><\/p>\n<h2 class=\"author-hide\">Ricardo P\u00e9rez Montfort<\/h2>\n<h2 class=\"author-hide\">Ana Paula de Teresa<\/h2>\n<p class=\"author-hide\">Penguin Random House Grupo Editorial M\u00e9xico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La raz\u00f3n cultural en el capitalizmo contempor\u00e1neo La cultura se ha convertido en una mercanc\u00eda m\u00e1s. Se vende y se compra. Pi\u00e9nselo un instante: \u00bfqui\u00e9n decide cu\u00e1les aspectos de la cultura son los m\u00e1s valiosos y por qu\u00e9? \u00bfY qu\u00e9 pasa con los aspectos que rechaza el mercado? Todos entran al juego de la comercializaci\u00f3n: [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[23881,8139],"product_cat":[22039,21952],"product_tag":[],"editoriales":[23547],"class_list":["post-36066","product","type-product","status-publish","hentry","autores-ana-de-teresa","autores-ricardo-perez-montfort","product_cat-consumismo","product_cat-estudios-culturales","editoriales-penguin-random-house-grupo-editorial-mexicotest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultura en venta - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/cultura-en-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultura en venta - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"La raz\u00f3n cultural en el capitalizmo contempor\u00e1neo La cultura se ha convertido en una mercanc\u00eda m\u00e1s. 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