{"id":47321,"date":"2021-08-09T08:19:14","date_gmt":"2021-08-09T12:19:14","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics\/"},"modified":"2021-08-09T08:19:14","modified_gmt":"2021-08-09T12:19:14","slug":"storynomics","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics\/","title":{"rendered":"Storynomics"},"content":{"rendered":"<p>Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este libro re\u00fane el talento de dos genios en el tema.<br \/>\nRobert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s de Breaking Bad, The Crown o El lobo de Wall Street\u2014 han tomado el seminario de este autor del que se desprende El guion, la biblia para quien desee contar una gran an\u00e9cdota con maestr\u00eda. En Storynomics, McKee se une a Tom Gerace, experto en marketing digital, quien ha asesorado con \u00e9xito a organizaciones como Samsung, Microsoft, Nike, IBM y Phillips. Basados en estrategias de storytelling y estudios de mercado,\u00a0los autores crearon el concepto storynomics: el arte de vender a trav\u00e9s de contar una historia contundente.<br \/>\nNo importa si se trata de anuncios en redes, una publicaci\u00f3n period\u00edstica o la campa\u00f1a de alg\u00fan producto, si eres un creador de contenido, la clave son las historias. McKee y Gerace trazan el camino para ir m\u00e1s all\u00e1 del r\u00e1pido declive de la publicidad tradicional y su m\u00e9todo ofrece resultados que superan el impacto de cualquier anuncio. \u00bfC\u00f3mo se conectan las audiencias con los creadores de contenido hoy? Los autores tienen la respuesta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este libro re\u00fane el talento de dos genios en el tema. Robert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[23760,23759],"product_cat":[22195,22026],"product_tag":[],"editoriales":[23754],"class_list":["post-47321","product","type-product","status-publish","hentry","autores-robert-mckee","autores-thomas-gerace","product_cat-investigacion-e-informacion-general","product_cat-ventas-y-marketing","editoriales-grupo-planeta-mexicotest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storynomics - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storynomics - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este libro re\u00fane el talento de dos genios en el tema. Robert McKee es el gur\u00fa del guionismo. 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