{"id":5696,"date":"2021-07-27T19:41:25","date_gmt":"2021-07-27T23:41:25","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/estrategia-digital\/"},"modified":"2021-07-27T19:41:25","modified_gmt":"2021-07-27T23:41:25","slug":"estrategia-digital","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/","title":{"rendered":"Estrategia Digital"},"content":{"rendered":"<p>\u00bfPor qu\u00e9 los inform\u00e1ticos y los de m\u00e1rketing no se entienden? \u00bfPor qu\u00e9 hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? \u00bfPor qu\u00e9 las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? \u00bfCu\u00e1les son los factores cr\u00edticos de \u00e9xito de una estrategia online? Este libro es una inyecci\u00f3n de sentido com\u00fan, que da respuesta a estas y otras muchas preguntas que se hacen cada d\u00eda m\u00e1s directivos,\u00a0 y que no saben c\u00f3mo contestar.<\/p>\n<p>De nada sirve disponer de un sofisticado paquete de software de CRM (Customer Relationship Management), o una p\u00e1gina web espectacular, o haber creado un grupo en Facebook, o de tener un blog y una cuenta en Twitter, si con ello no conseguimos que los clientes nos prefieran a nosotros, antes que a la competencia.<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"author-hide\">Pere Rosales<\/h2>\n<p class=\"author-hide\">Grupo Planeta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 los inform\u00e1ticos y los de m\u00e1rketing no se entienden? \u00bfPor qu\u00e9 hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? \u00bfPor qu\u00e9 las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? \u00bfCu\u00e1les son los factores cr\u00edticos de \u00e9xito de una estrategia [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[3121],"product_cat":[22149],"product_tag":[],"editoriales":[23716],"class_list":["post-5696","product","type-product","status-publish","hentry","autores-pere-rosales","product_cat-economia-finanzas-empresa-y-gestion","editoriales-grupo-planetatest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia Digital - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia Digital - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 los inform\u00e1ticos y los de m\u00e1rketing no se entienden? \u00bfPor qu\u00e9 hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? \u00bfPor qu\u00e9 las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? \u00bfCu\u00e1les son los factores cr\u00edticos de \u00e9xito de una estrategia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Librer\u00eda Gisbert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/\",\"url\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/\",\"name\":\"Estrategia Digital - Librer\u00eda Gisbert\",\"isPartOf\":{\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/#website\"},\"datePublished\":\"2021-07-27T23:41:25+00:00\",\"dateModified\":\"2021-07-27T23:41:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/libreriagisbert.com\/ebooks\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/libreriagisbert.com\/ebooks\/tienda\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estrategia Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/#website\",\"url\":\"https:\/\/libreriagisbert.com\/ebooks\/\",\"name\":\"Librer\u00eda Gisbert\",\"description\":\"Librer\u00eda, Papeler\u00eda y Editorial\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/libreriagisbert.com\/ebooks\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategia Digital - Librer\u00eda Gisbert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Estrategia Digital - Librer\u00eda Gisbert","og_description":"\u00bfPor qu\u00e9 los inform\u00e1ticos y los de m\u00e1rketing no se entienden? \u00bfPor qu\u00e9 hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? \u00bfPor qu\u00e9 las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? \u00bfCu\u00e1les son los factores cr\u00edticos de \u00e9xito de una estrategia [&hellip;]","og_url":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/","og_site_name":"Librer\u00eda Gisbert","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/","url":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/","name":"Estrategia Digital - Librer\u00eda Gisbert","isPartOf":{"@id":"https:\/\/libreriagisbert.com\/ebooks\/#website"},"datePublished":"2021-07-27T23:41:25+00:00","dateModified":"2021-07-27T23:41:25+00:00","breadcrumb":{"@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/estrategia-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/libreriagisbert.com\/ebooks\/"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/libreriagisbert.com\/ebooks\/tienda\/"},{"@type":"ListItem","position":3,"name":"Estrategia Digital"}]},{"@type":"WebSite","@id":"https:\/\/libreriagisbert.com\/ebooks\/#website","url":"https:\/\/libreriagisbert.com\/ebooks\/","name":"Librer\u00eda Gisbert","description":"Librer\u00eda, Papeler\u00eda y Editorial","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/libreriagisbert.com\/ebooks\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/media?parent=5696"}],"wp:term":[{"taxonomy":"autores","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/autores?post=5696"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product_cat?post=5696"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product_tag?post=5696"},{"taxonomy":"editoriales","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/editoriales?post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}