{"id":66905,"date":"2024-02-19T18:04:03","date_gmt":"2024-02-19T22:04:03","guid":{"rendered":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/"},"modified":"2024-02-19T18:04:03","modified_gmt":"2024-02-19T22:04:03","slug":"storynomics-2","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/","title":{"rendered":"Storynomics"},"content":{"rendered":"<p>Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este audiolibro re\u00fane el talento de dos genios en el tema.<br \/>\nRobert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s de Breaking Bad, The Crown o El lobo de Wall Street\u2014 han tomado el seminario de este autor del que se desprende El guion, la biblia para quien desee contar una gran an\u00e9cdota con maestr\u00eda.<br \/>\nEn Storynomics, McKee se une a Tom Gerace, experto en marketing digital, quien ha asesorado con \u00e9xito a organizaciones como Samsung, Microsoft, Nike, IBM y Phillips. Basados en estrategias de storytelling y estudios de mercado,\u00a0los autores crearon el concepto storynomics: el arte de vender a trav\u00e9s de contar una historia contundente.<br \/>\nNo importa si se trata de anuncios en redes, una publicaci\u00f3n period\u00edstica o la campa\u00f1a de alg\u00fan producto, si eres un creador de contenido, la clave son las historias. McKee y Gerace trazan el camino para ir m\u00e1s all\u00e1 del r\u00e1pido declive de la publicidad tradicional y su m\u00e9todo ofrece resultados que superan el impacto de cualquier anuncio.<br \/>\n\u00bfC\u00f3mo se conectan las audiencias con los creadores de contenido hoy? Los autores tienen la respuesta.<\/p>\n<p>Audiolibro narrado en espa\u00f1ol neutro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este audiolibro re\u00fane el talento de dos genios en el tema. Robert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[23760,23759],"product_cat":[22195,22026],"product_tag":[],"editoriales":[23754],"class_list":["post-66905","product","type-product","status-publish","hentry","autores-robert-mckee","autores-thomas-gerace","product_cat-investigacion-e-informacion-general","product_cat-ventas-y-marketing","editoriales-grupo-planeta-mexicotest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storynomics - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storynomics - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este audiolibro re\u00fane el talento de dos genios en el tema. Robert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Librer\u00eda Gisbert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/\",\"url\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/\",\"name\":\"Storynomics - Librer\u00eda Gisbert\",\"isPartOf\":{\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/#website\"},\"datePublished\":\"2024-02-19T22:04:03+00:00\",\"dateModified\":\"2024-02-19T22:04:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/libreriagisbert.com\/ebooks\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tienda\",\"item\":\"https:\/\/libreriagisbert.com\/ebooks\/tienda\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Storynomics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/libreriagisbert.com\/ebooks\/#website\",\"url\":\"https:\/\/libreriagisbert.com\/ebooks\/\",\"name\":\"Librer\u00eda Gisbert\",\"description\":\"Librer\u00eda, Papeler\u00eda y Editorial\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/libreriagisbert.com\/ebooks\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Storynomics - Librer\u00eda Gisbert","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/","og_locale":"es_ES","og_type":"article","og_title":"Storynomics - Librer\u00eda Gisbert","og_description":"Estamos hechos de relatos y, hoy m\u00e1s que nunca, aprender a transmitirlos es la v\u00eda m\u00e1s efectiva para entusiasmar y atrapar la atenci\u00f3n del p\u00fablico. Este audiolibro re\u00fane el talento de dos genios en el tema. Robert McKee es el gur\u00fa del guionismo. Reconocidos dramaturgos, escritores y directores creativos \u2014entre ellos las mentes maestras detr\u00e1s [&hellip;]","og_url":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/","og_site_name":"Librer\u00eda Gisbert","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/","url":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/","name":"Storynomics - Librer\u00eda Gisbert","isPartOf":{"@id":"https:\/\/libreriagisbert.com\/ebooks\/#website"},"datePublished":"2024-02-19T22:04:03+00:00","dateModified":"2024-02-19T22:04:03+00:00","breadcrumb":{"@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/libreriagisbert.com\/ebooks\/libro\/storynomics-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/libreriagisbert.com\/ebooks\/"},{"@type":"ListItem","position":2,"name":"Tienda","item":"https:\/\/libreriagisbert.com\/ebooks\/tienda\/"},{"@type":"ListItem","position":3,"name":"Storynomics"}]},{"@type":"WebSite","@id":"https:\/\/libreriagisbert.com\/ebooks\/#website","url":"https:\/\/libreriagisbert.com\/ebooks\/","name":"Librer\u00eda Gisbert","description":"Librer\u00eda, Papeler\u00eda y Editorial","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/libreriagisbert.com\/ebooks\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product\/66905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/media?parent=66905"}],"wp:term":[{"taxonomy":"autores","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/autores?post=66905"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product_cat?post=66905"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/product_tag?post=66905"},{"taxonomy":"editoriales","embeddable":true,"href":"https:\/\/libreriagisbert.com\/ebooks\/wp-json\/wp\/v2\/editoriales?post=66905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}