{"id":7157,"date":"2021-07-27T19:43:44","date_gmt":"2021-07-27T23:43:44","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/marketing-politico-2-0\/"},"modified":"2021-07-27T19:43:44","modified_gmt":"2021-07-27T23:43:44","slug":"marketing-politico-2-0","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/marketing-politico-2-0\/","title":{"rendered":"Marketing Pol\u00edtico 2.0"},"content":{"rendered":"<p>Transmitir, persuadir, comunicar y, lo m\u00e1s importante, convencer. El marketing pol\u00edtico es una herramienta imprescindible para acercarse al votante y ganar su confianza, finalidad que pretende toda campa\u00f1a electoral. No obstante, el marketing, y muy especialmente el pol\u00edtico, han evolucionado condicionados, en gran medida, por las nuevas plataformas de comunicaci\u00f3n.<\/p>\n<p>Actualmente, es impensable planificar una campa\u00f1a pol\u00edtica sin tener en cuenta internet y las redes sociales. Facilitan la labor, ahorran recursos y mejoran la comunicaci\u00f3n con el ciudadano pero deben ser empleadas con conocimiento, dedicaci\u00f3n y atenci\u00f3n.<\/p>\n<p>Manuel A. Alonso y \u00c1ngel Adell a\u00fanan sus conocimientos acad\u00e9micos y profesionales en este libro, obra fundamental para conocer los mecanismos que rigen la disciplina del marketing pol\u00edtico. A los autores se les suman, en estas p\u00e1ginas, distintos expertos pol\u00edticos internacionales que aportan una interesante visi\u00f3n pr\u00e1ctica. Marketing pol\u00edtico 2.0 es una obra imprescindible para conocer los mecanismos que encumbran a nuestros gobernantes al poder. \u00a0<\/p>\n<h2 class=\"author-hide\">\u00c1ngel Adell<\/h2>\n<h2 class=\"author-hide\">Manuel A. Alonso Coto<\/h2>\n<p class=\"author-hide\">Grupo Planeta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transmitir, persuadir, comunicar y, lo m\u00e1s importante, convencer. El marketing pol\u00edtico es una herramienta imprescindible para acercarse al votante y ganar su confianza, finalidad que pretende toda campa\u00f1a electoral. No obstante, el marketing, y muy especialmente el pol\u00edtico, han evolucionado condicionados, en gran medida, por las nuevas plataformas de comunicaci\u00f3n. Actualmente, es impensable planificar una [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[3917,3918],"product_cat":[22388,21867],"product_tag":[],"editoriales":[23716],"class_list":["post-7157","product","type-product","status-publish","hentry","autores-angel-adell","autores-manuel-a-alonso-coto","product_cat-estudios-empresariales-general","product_cat-finanzas-y-contabilidad","editoriales-grupo-planetatest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Pol\u00edtico 2.0 - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/marketing-politico-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Pol\u00edtico 2.0 - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"Transmitir, persuadir, comunicar y, lo m\u00e1s importante, convencer. El marketing pol\u00edtico es una herramienta imprescindible para acercarse al votante y ganar su confianza, finalidad que pretende toda campa\u00f1a electoral. No obstante, el marketing, y muy especialmente el pol\u00edtico, han evolucionado condicionados, en gran medida, por las nuevas plataformas de comunicaci\u00f3n. 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