{"id":7164,"date":"2021-07-27T19:43:44","date_gmt":"2021-07-27T23:43:44","guid":{"rendered":"http:\/\/libreriagisbert.com\/ebooks\/product\/el-gran-libro-del-community-manager\/"},"modified":"2021-07-27T19:43:44","modified_gmt":"2021-07-27T23:43:44","slug":"el-gran-libro-del-community-manager","status":"publish","type":"product","link":"https:\/\/libreriagisbert.com\/ebooks\/libro\/el-gran-libro-del-community-manager\/","title":{"rendered":"El gran libro del community manager"},"content":{"rendered":"<p>En la actualidad, la labor del gestor de comunidades online se ha convertido en una\u00a0potente y efectiva \u00a0estrategia de comunicaci\u00f3n y marketing. El gran libro del\u00a0community manager explica c\u00f3mo debe actuar el responsable de social media y\u00a0establece los principios fundamentales de la gesti\u00f3n de la reputaci\u00f3n de las marcas\u00a0en internet, desde una visi\u00f3n juiciosa y ponderada de esta nueva profesi\u00f3n denominada community manager.<br \/>El autor, experto en redes sociales y empresa, describe las herramientas b\u00e1sicas para\u00a0crear y gestionar una comunidad, profundiza en las principales plataformas\u00a0existentes, proporciona \u00fatiles y sorprendentes consejos sobre c\u00f3mo analizar los\u00a0resultados obtenidos de las acciones emprendidas, y c\u00f3mo reorientarlas seg\u00fan las\u00a0necesidades. Adem\u00e1s, ofrece pr\u00e1cticas estrategias y recursos para optimizar el trabajo del community manager, revela las fuentes de informaci\u00f3n de referencia y\u00a0explica c\u00f3mo realizar concursos, promociones y campa\u00f1as de publicidad.<br \/>Este libro, con referencias a los muchos mitos de la profesi\u00f3n, ha sido elaborado de\u00a0manera clara y sencilla como si fuera un extenso post del blog TreceBits que escribre\u00a0el autor, web especializada en redes sociales y periodismo 2.0 que, tras cinco a\u00f1os de\u00a0actividad, se ha convertido en un referente de la informaci\u00f3n sobre social media en\u00a0lengua espa\u00f1ola, especialmente para las empresas y las marcas.<\/p>\n<h2 class=\"author-hide\">Manuel Moreno Molina<\/h2>\n<p class=\"author-hide\">Grupo Planeta<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, la labor del gestor de comunidades online se ha convertido en una\u00a0potente y efectiva \u00a0estrategia de comunicaci\u00f3n y marketing. El gran libro del\u00a0community manager explica c\u00f3mo debe actuar el responsable de social media y\u00a0establece los principios fundamentales de la gesti\u00f3n de la reputaci\u00f3n de las marcas\u00a0en internet, desde una visi\u00f3n juiciosa y [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"autores":[3923],"product_cat":[22363,22292],"product_tag":[],"editoriales":[23716],"class_list":["post-7164","product","type-product","status-publish","hentry","autores-manuel-moreno-molina","product_cat-comercio-electronico-aspectos-empresariales","product_cat-gestion-de-ventas-y-marketing","editoriales-grupo-planetatest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El gran libro del community manager - Librer\u00eda Gisbert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libreriagisbert.com\/ebooks\/libro\/el-gran-libro-del-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El gran libro del community manager - Librer\u00eda Gisbert\" \/>\n<meta property=\"og:description\" content=\"En la actualidad, la labor del gestor de comunidades online se ha convertido en una\u00a0potente y efectiva \u00a0estrategia de comunicaci\u00f3n y marketing. 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